The 5 Best Real Estate Coaching Programs for Agents in 2026 | Updated Review
The 5 Best Real Estate Coaching Programs for Agents in 2026 (And Why One Stands Out)
Introduction
Updated for 2026.
The real estate industry continues to evolve at an accelerated pace. Competition is tougher, consumers expect more professionalism, and agents are now required to operate as true business owners—not just salespeople.
That’s why more agents are investing in real estate coaching programs to gain structure, accountability, and scalable systems that drive consistent growth.
If you’re searching for the best real estate coaching programs in 2026, this guide breaks down the top options, what they offer, and why one coaching framework stands out above the rest.
What Makes a Real Estate Coaching Program the “Best”?
Not all real estate coaching programs deliver real transformation.
The best programs share these core characteristics:
Proven frameworks, not surface-level motivation
Clear systems for lead generation and follow-up
Leadership and team-building support
Accountability and consistent check-ins
Business strategy beyond scripts and tactics
Scalability—from solo agent to CEO
If a program doesn’t help you grow in these areas, it won’t create lasting results.
The 5 Best Real Estate Coaching Programs in 2026
Below is a breakdown of the most talked-about coaching programs, followed by the one designed specifically for long-term business transformation.
1. Tom Ferry Coaching
Tom Ferry is one of the most recognized brands in real estate coaching.
What They Offer:
Weekly coaching calls
Accountability tracking
Lead generation strategies
Large digital training library
Best For:
Agents who want structured coaching and don’t mind a corporate-style program.
Limitations:
Higher price point
Less personalized support
Limited focus on deep systems or identity-level growth
2. Buffini & Company
Buffini emphasizes relationship-based selling and mindset.
What They Offer:
Referral-focused systems
Personal development training
Habit tracking
Mindset tools
Best For:
Agents building a referral-based business.
Limitations:
Less emphasis on digital marketing
Limited support for scaling teams or CEO-level leadership
3. Icenhower Coaching & Training (ICT)
ICT focuses on operational systems and team building.
What They Offer:
Team-building resources
Lead generation systems
Online training
Leadership frameworks
Best For:
Agents who already have a team or are preparing to build one.
Limitations:
Template-driven approach
Less one-on-one personalization
Minimal focus on identity transformation
4. SERHANT. Real Estate Coaching
Ryan Serhant’s platform centers around branding and marketing visibility.
What They Offer:
Marketing systems
Social media branding strategies
Sales and negotiation content
Best For:
Agents focused on branding and attention-driven growth.
Limitations:
Limited accountability
No personalized strategy
Not designed for operational scaling
5. Agent-to-CEO Coaching with John Kitchens (Why It Stands Out)
While the programs above offer strong tactical components, none are built specifically to transform an agent into a CEO—from identity to leadership to operations.
That’s where the Agent-to-CEO Coaching Framework by John Kitchens stands apart.
What Makes This Program Unique
Identity shift from salesperson to CEO
Leadership and decision-making development
System-building for predictable growth
Agent → Team Leader → Business Owner progression
Personalized coaching (not cookie-cutter templates)
Decades of real-world production and scaling experience
Built With Texas & North Texas Agents in Mind
John understands:
The Frisco / Dallas real estate market
Local pricing dynamics
New construction trends
Relocation-driven demand
Team growth in competitive markets
This gives agents an immediate advantage.
Who This Program Is Perfect For
New agents who want a clear roadmap
Solo agents stuck at a production ceiling
Agents ready to build teams
Agents seeking predictable systems
Agents developing leadership skills
Agents looking for transformation—not just tactics
How to Choose the Right Coaching Program
Before investing in any real estate coaching program, ask yourself:
Does this align with my long-term goals?
Is accountability built into the process?
Will this help me scale—not just sell?
Are systems immediately implementable?
Is the focus long-term growth or short-term motivation?
The right coach helps you become the leader your business needs.
Final Thoughts
There are dozens of real estate coaching programs available in 2026—but only a few create true transformation.
The best coaching program isn’t the loudest or most popular. It’s the one that delivers clarity, structure, systems, and accountability—consistently.
If your goal is to step into the Agent-to-CEO role, build a scalable business, and grow with confidence, you need coaching rooted in real-world execution.
Ready to See the Difference a High-Level Coach Makes?
If you’re serious about scaling your real estate business the right way, let’s build your plan together.
