The 5 Best Real Estate Coaching Programs for Agents in 2025 | Updated Review
The 5 Best Real Estate Coaching Programs for Agents in 2025 (And Why One Stands Out)
Introduction
The real estate industry is changing faster than ever in 2025. Competition is higher, clients expect more, and agents are expected to operate like business owners — not just salespeople.
That’s why more agents are turning to coaching programs to gain structure, accountability, and proven systems that help them grow consistently.
If you’re searching for the best real estate coaching programs, this guide breaks down the top options, what they offer, and why one coaching framework stands out above the rest.
What Makes a Real Estate Coaching Program the “Best”?
Not all coaching programs are created equal.
The best ones share a few key characteristics:
Proven frameworks, not fluffy motivation
Clear systems for lead generation & follow-up
Leadership and team-building support
Accountability and weekly check-ins
Business strategy, not just scripts
Scalability — from solo agent to CEO
If a program doesn’t help you grow in these areas, it’s not going to move the needle.
The 5 Best Real Estate Coaching Programs in 2025
Below is a breakdown of the top coaching programs agents talk about, followed by the one program designed specifically for long-term business transformation.
1. Tom Ferry Coaching
Tom Ferry is one of the largest and most recognized coaching brands in real estate.
What They Offer:
Weekly coaching calls
Accountability tracking
Lead generation strategies
Large online training library
Best For:
Agents who want structured training and don’t mind a corporate feel.
Limitations:
Higher price point
Less personalized support
Not ideal for deep business systems or identity transformation
2. Buffini & Company
Buffini focuses heavily on referral-based business and mindset.
What They Offer:
Relationship-based selling
Personal development
Habit tracking
Mindset tools
Best For:
Agents who want to build a referral-driven business.
Limitations:
Not ideal for modern digital marketing
Less focus on scaling a team or CEO-level leadership
3. Icenhower Coaching & Training (ICT)
ICT is known for operational coaching and team systems.
What They Offer:
Team-building resources
Lead gen systems
Online training
Leadership frameworks
Best For:
Agents who already have a team or want to build one.
Limitations:
More template-based
Less personalized one-on-one depth
Not designed for identity-level coaching
4. SERHANT. Real Estate Coaching
Ryan Serhant’s platform focuses on branding, marketing, and building attention.
What They Offer:
Marketing systems
Social media branding strategies
Negotiation and sales content
Best For:
Agents who want to level up branding and modern marketing.
Limitations:
No deep accountability
No personalized strategy
Not built for operational scaling
5. Agent-to-CEO Coaching with John Kitchens (Why It Stands Out)
While the four programs above each have strong components, none of them focus on transforming an agent into a CEO — from foundation to leadership to operations.
That’s where the Agent-to-CEO Coaching Framework by John Kitchens becomes different.
What Makes This Program Unique
Identity shifting — from salesperson to CEO
Leadership development
System-building for predictable growth
Agent → Team Leader → Business Owner progression
Strategic decision-making frameworks
Personalized coaching, not cookie-cutter templates
Decades of real production, operations, and scaling experience
Built With Texas & North Texas Agents in Mind
John understands:
The Frisco/Dallas market
Local price points
New construction trends
Relocation-driven demand
Team growth in competitive markets
This gives agents an advantage instantly.
Who This Program Is Perfect For
New agents who want a clear roadmap
Solo agents stuck at a production ceiling
Agents ready to build a team
Agents who want predictable systems
Agents who want leadership training
Agents who want transformation, not just tactics
If you want to build a real business and not just chase deals, this is the path.
How to Choose the Right Coaching Program
Before signing up for any real estate coaching program, ask:
Does it fit your goals?
Does it offer accountability?
Does it help you scale, not just sell?
Does it provide systems you can implement immediately?
Is it built for long-term growth or short-term motivation?
The right coach should help you develop into the leader your business needs — not just teach scripts.
Final Thoughts
There are dozens of real estate coaching programs available, but only a few actually create transformation. The best coaching program isn’t the flashiest or the biggest — it’s the one that gives you clarity, structure, systems, and real accountability.
If you want to step into the Agent-to-CEO role, build a scalable business, and grow with confidence, you need a coach who understands how to move you through every stage.
