Most agents set goals they’re confident they can reach. The problem? Those goals rarely inspire transformation. If you want your real estate business to truly scale, you need a vision that stretches beyond what feels comfortable. This is where real estate agent coaching can shift your entire approach — helping you set an “impossible” goal and design a 3-year vision that turns that goal into reality.
Safe goals keep you in your comfort zone. Impossible goals force innovation. When you set a target that feels out of reach, you’re pushed to:
1. Upgrade your systems.
2. Delegate faster.
3. Focus only on the highest-value actions.
In real estate agent coaching, we’ve seen that the moment you commit to a bigger vision, your strategies change. You stop thinking about what you can do this week and start thinking about what needs to happen over the next 36 months to completely change your business trajectory.
Get crystal clear on where you want to be in three years — revenue, team size, lifestyle, and even the kind of clients you want to work with.
Break your vision into annual and quarterly targets. This gives you achievable steps toward the bigger picture.
Every milestone should be supported by a process, not just extra effort. That’s the only way to sustain progress and scale.
A coach’s role is not just to hold you accountable but to give you proven frameworks to bridge the gap between your current reality and your impossible goal. Through real estate agent coaching, you’ll:
Identify the key systems needed to achieve your vision.
Build a team structure that supports growth.
Track metrics that keep you on course.
One top-producing agent came to coaching feeling stuck at 40 transactions per year. They set an “impossible” 3-year goal of doubling production while reducing working hours. By focusing on team roles, automating follow-up, and standardizing their listing process, they hit their target in just 30 months — without working nights and weekends.
1. Write down your impossible 3-year goal.
2. Identify the 3 systems that need upgrading to reach it.
3. Schedule a review with a mentor or coach for accountability.
This process forces you to confront the gap between where you are and where you want to be — and map the path forward
When you aim for an impossible goal, you naturally start thinking like a CEO. You prioritize strategy over busywork. You measure success in scalability, not just sales. And you begin building a business that can operate without you being involved in every decision.
With the right real estate agent coaching support, you’ll not only reach your goal but surpass it — because the systems and mindset you develop will keep producing results long after the 3-year mark.
Ready to set your impossible 3-year goal? Download our Vision Planning Worksheet and map your path from where you are to where you want to be.